Build an online platform integrating a wine shop and community for tasters and investors

"Joinin Wine" is an online e-commerce platform and community that offers a curated selection of wines tailored to your preferences and interests. Users can create their personalized wine list, share tasting experiences, and earn rebates through affiliate campaign by sharing this wine list. Additionally, you can conveniently invest in wine stocks and store your collection in our cellar.

Role and Collaborations

This contract project involved building the brand and product from scratch. I worked on initial planning, branding, UI/UX design, RWD, and collaborated with the engineering team.

Company / Product

Joinin Wine 酒飲網


2017 - 2018


UI / UX Designer: ShaoPing Chen
PM / Branding: Yu An
Engineer Team: 水文資訊


Sketch, Axure



Style Mood Boards




Core User Flows




UI / Pages

Core Experience

Regional Guide —

Curated wine list based on national and regional selections and introductions to wine production areas.

Search —

Rich search tags allow for sorting by wine variety, reviews, ratings, food pairings, flavor, and suitable occasions.

Explore —

Explore a variety of recommendations, from festive occasions to different themes like romance, weddings, parties, and rankings.

Taste and Share —

Create your own drinking journey, capture the taste of every delightful sip, and craft a personalized wine list with tailored suggestions.

Rebate —

Share your personalized wine lists and promotional links to earn rebates that enhance the value of your tasting experience.

Investment —

Create a virtual wine cellar and explore a novel investment experience.

Mobile Web