Designed the iPad app for Initium Media News

Collaborated on a short-term contract project with Initium Media News, a digital media outlet based in Hong Kong and Singapore. Launched in August 2015, Initium Media News offers in-depth and high-quality content for Chinese-speaking readers globally.

Goals

The main goal was to optimize the news app for the iPad version.

1. Revamped the layout and entry points of the homepage and channel pages.
2. Added personalization features for reading lists, subscriptions, and favorites.
3. Enhanced the article page for improved reading experience, with upgraded image and text layout for more captivating storytelling.

Role and Collaborations

I was responsible for wireframing, user flow, prototyping, and UI implementation, working closely with an iOS developer. Additionally, all design changes required approval and review from the chief editor.

Company / Product

Initium Media News (端傳媒) / iPad News App

Timelime

May 2016 - July 2016

Team

UI/UX Designer: ShaoPing Chen
iOS Developer: Cat
Project Coordinator: Pili, Tian

Tools

Sketch, Invision