
Rebranding for Healthcare Products and Businesses
Powered by Foxconn, the largest electronics manufacturer; our mission is to create an ecosystem of smart hospitals.
Goals
Our healthcare business group had dozens of subsidiaries and product lines without a consistent brand identity and distinguished style. It caused the brand positioning, tone, and image to be unclear and confusing.
My goal is to rebuild the branding and leverage it to enlarge product and market impact.
My goal is to rebuild the branding and leverage it to enlarge product and market impact.
Role and Collaborations
As the primary designer, I was in charge of re-branded 4 product lines, redesigning 2 logos and app icons, and creating brand style guidelines.
Company / Product
Foxconn Health Technology Business Group - Yonglin Biotech & Yongyua Health Management / H2U Digital Products Brand Guidelines
Timelime
Oct 2016 - Nov 2016
Team
Primary Designer - ShaoPing Chen
Lead - Luca, Jessica
Lead - Luca, Jessica
Tools
Illustrator, Sketch