Rebranding for Healthcare Products and Businesses

Powered by Foxconn, the largest electronics manufacturer; our mission is to create an ecosystem of smart hospitals.


Our healthcare business group had dozens of subsidiaries and product lines without a consistent brand identity and distinguished style. It caused the brand positioning, tone, and image to be unclear and confusing.

My goal is to rebuild the branding and leverage it to enlarge product and market impact.

Role and Collaborations

As the primary designer, I was in charge of re-branded 4 product lines, redesigning 2 logos and app icons, and creating brand style guidelines.

Company / Product

Foxconn Health Technology Business Group - Yonglin Biotech & Yongyua Health Management / H2U Digital Products Brand Guidelines


Oct 2016 - Nov 2016


Primary Designer - ShaoPing Chen
Lead - Luca, Jessica


Illustrator, Sketch